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THE ULTIMATE GUIDE TO BLACK MEN’S HAIR
The YouTuber Turning Black Men’s Hair Care into Video Gold
William Humphrey isn’t just entertaining his hundreds of thousands of subscribers — he’s showing that hair care can be self-care
Update 6/7/22: Level has a new home. You can read this article and other new articles by visiting LEVELMAN.com.
Less than two minutes into the video, William Humphrey is doing his best Whitney Houston impression. Well, his tub of Wet Line Xtreme hair gel is doing its best Whitney Houston impression, it just happens to be in Humphrey’s voice. Humphrey himself is doing his best Brandy impression — the Cinderella to the gel’s Fairy Godmother, as per the 1997 TV-movie version of Cinderella. And it goes a little something like this:
Wet Line Xtreme Gel: I’m yo’ fairy godmother, whatchu want? And hurry up, ’cause I clock out at 12.
Will: I’d like a wash ’n’ go.
Wet Line Xtreme Gel: [singing] Imposssssibllllle!
Will: What?
Wet Line Xtreme Gel: Oh, nothing, just keep going.
Will: Well, a wash ’n’ go, I suppose. One that’s so poppin’ that everyone is staring at me at the ball.
