The Unintentional Racism Found in Traffic Signals

Just because something doesn’t use an offensive mascot doesn’t mean it can’t reinforce a broken system

David Kaufman
LEVEL

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Photo: Klaus Vedfelt/Getty Images

Update 6/7/22: Level has a new home. You can read this article and other new articles by visiting LEVELMAN.com.

Washington D.C.’s pro football team. Aunt Jemima pancake products. Eskimo Pies. They’re all examples of the everyday racism that bombards people of color from the supermarket to the playing field. They’re also all iconic American products that both corporations and consumers finally agree are ready for a rebrand.

But what about the far more subtle streams of everyday racism that course through our homes, our workplaces, and the outside world? These instances may be far subtler than a mascot or an offensive term, but are no less pervasive — and no less deserving of cultural reckoning.

For me, this reckoning begins with traffic signals.

A few months back, before Covid-19 kept us in our homes and George Floyd made us take to the streets, I was walking with a friend, her daughter, and my twin sons. My friend is White and I’m not — something I’d never given a second thought until we reached a crosswalk. “Remember, honey,” she said to her daughter as we waited for the light to turn…

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David Kaufman
LEVEL
Writer for

Editor, writer, father, husband hummus-lover and ex-Cali guy living in NYC.