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Illustrations: Michael Kennedy

Member-only story

The Legend Of The Biggie Belt

19 min readMar 9, 2020

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Update 6/7/22: Level has a new home. You can read this article and other new articles by visiting LEVELMAN.com.

II feel silly telling this story. I mean, it’s just a belt. But it matters to me.

The story begins in 1997 at The Source magazine.

And it starts with Rigo “Riggs” Morales.

Last week, Riggs was named senior VP, A&R and artist development at Atlantic Records. Over the past 20 years, Riggs has signed and guided dozens of platinum-selling acts, from Eminem to Wiz Khalifa and Janelle Monae.

He is an accomplished executive, respected by his peers and musicians. But 23 years ago, he was a writer and editor at The Source magazine. And he was over it.

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Rigo “Riggs” Morales

After a few years at the red-hot center of hip-hop journalism, he felt like he wasn’t getting…

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Aliya S. King
Aliya S. King

Written by Aliya S. King

Aliya S. King is an author, freelance writer and editor.