Tesla Tequila and KFC Crocs? Companies Have Lost Their Minds

Branded gear and questionable collabs used to make brands seem desperate—now it’s making them cash

We’re used to taking . We’re used to and cleaned out within minutes. But we didn’t expect other brands to get in on the action — let alone find success with it. Over on our sibling pub MARKER, : a world in which companies responded to the pandemic by…