Tesla Tequila and KFC Crocs? Companies Have Lost Their Minds

Branded gear and questionable collabs used to make brands seem desperate—now it’s making them cash

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Published in
1 min readMar 3, 2021

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We’re used to taking unlimited Ls on Jordan reissues. We’re used to Supreme drops getting botted and cleaned out within minutes. But we didn’t expect other brands to get in on the action — let alone find success with it. Over on our sibling pub MARKER, Adam Bluestein dives into what he calls “Merchmageddon”: a world in which companies responded to the pandemic by…

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