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Higher Learning. A publication from Medium for the interested man.

Gear

In LEVEL. More on Medium.

Branded gear and questionable collabs used to make brands seem desperate—now it’s making them cash

We’re used to taking unlimited Ls on Jordan reissues. We’re used to Supreme drops getting botted and cleaned out within minutes. But we didn’t expect other brands to get in on the action — let alone find success with it. Over on our sibling pub MARKER, Adam Bluestein dives into what he calls “Merchmageddon”: a world in which companies responded to the pandemic by unleashing a damn torrent of branded gear and goods. Think Dunkin’ allover-print joggers; Ca$h App brand streetwear; Chicken McNugget-shaped pillows.

Are these the exact kind of things that would have made companies a laughingstock just a…

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