Learning How to Be Self-Sufficient From the Most Important Producer of 2020

Sometimes the best lessons come from the bumps and bruises along the way

William E. Ketchum III
LEVEL

--

Photo: Ragan Henderson

Update 6/7/22: Level has a new home. You can read this article and other new articles by visiting LEVELMAN.com.

In a year that has seen musicians scrambling to adapt to the Covid-19 pandemic — which disrupted both touring and recording, not to mention wreaking havoc on release schedules — Hit-Boy has had one of the best stretches of his career.

The 33-year-old Fontana, California, producer/rapper executive-produced three of 2020’s most acclaimed rap albums, each with high stakes of their own: Nas’ King’s Disease; Big Sean’s Detroit 2; and Benny the Butcher’s sophomore album, Burden of Proof. It was all light work for the man born Chauncey Hollis, who’d previously been mostly known for being a hired gun for singles and stand-out album cuts.

In 2011, Hit-Boy signed a production deal with Kanye West’s G.O.O.D. Music imprint, subsequently producing “Clique” for the label’s Cruel Summer compilation and the inescapable “Niggas in Paris” for Jay-Z and Kanye West’s Watch the Throne album. He’s since grown his resumé to include heaters from A-listers like Kendrick Lamar, Nicki Minaj, Drake, Ariana Grande, Lil Wayne, and Travis…

--

--

William E. Ketchum III
LEVEL
Writer for

William E. Ketchum III is a journalist based in Brooklyn, NY who covers music, TV/film, culture, and mental health for VIBE, NPR, BBC, NBC, Complex, and more.