How Sex Tapes Turned Us Into Performance Critics

Celebrity leaks are always good for a voyeuristic thrill, but they also bring out the worst in us

Tirhakah Love
LEVEL

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Illustration: Richard Chance

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“Sex” might not be the most searched word on Google — that honor goes to “Facebook,” for some reason — but it’s up there. It’s the engine of the internet, always has been. And as that engine has evolved from photos to videos to people streaming their own freaky tales on sites like onlyfans, it’s become not just a tool for titillation, but self-promotion.

That’s why, when a recording of A$AP Rocky doing the deed dropped in mid-December, it didn’t seem to be anything earth-shattering. One of hip-hop’s preeminent sex symbols getting busy isn’t shocking. What did surprise viewers was just how anticlimactic the whole experience was: A$AP limping his way through the back shotting clip to the soundtrack of his own non-autotuned moans. The ensuing social media roast, in which Pretty Flaco’s demonstrably unpretty stroke game came under review, got so hot that he issued a statement, uh, ASAP:

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Tirhakah Love
LEVEL
Writer for

African from Texas• Staff Writer at LEVEL • Black politics, Celebrity interviews, TV & Film Criticism • Previously: MTV News, San Francisco Chronicle