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‘Eat the Rich’ Is Coming, but Celebrities Don’t Seem to Know

Michael Arceneaux
LEVEL
Published in
6 min readMay 7, 2020

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Photo illustration. Sources: Vostok/Getty Images, Jon Lovette/Getty Images, imaginima/Getty Images

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Everyone seems to want a Versuz battle between Dr. Dre and Puff, Verzuz founders Swizz Beatz and Timbaland included. Yet, in a recent conversation about the dream matchup, the two suggested that such a showdown might be too big for Instagram Live — and suggested that a pay-per-view event would be a more fitting medium for the hip-hop icons.

Personally, I haven’t purchased a pay-per-view event since my pro wrestling days (and my crushing on Shawn Michaels days), but I’ve been to plenty of fight parties and their hosts are only too happy to tell you how much the PPV ran them. It’s no wonder some party invites say “if you bring cheap booze, don’t bother coming.”

As we would later learn, Swizz and Tim intended for any proceeds from a pay-per-view event to go to charity — but in the moment, my feeds caught fire with a single underlying sentiment, and that sentiment was “we ain’t got it.”

There’s a valuable lesson in there for other wealthy celebrities, many of whom haven’t shown the same…

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Michael Arceneaux
Michael Arceneaux

Written by Michael Arceneaux

New York Times bestselling author of “I Can’t Date Jesus” and “I Don’t Want To Die Poor.”