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Just Rankin’ Sh!t
6 More Brands Kanye West Should Try to Reinvigorate, Ranked
The Gap is looking for that billion-dollar Adidas come-up — but why should Yeezy stop there?
Update 6/7/22: Level has a new home. You can read this article and other new articles by visiting LEVELMAN.com.
6. FUBU
As long as we’re breathing life back into moribund clothing brands, why not revive one that was actually founded by Black designers? You don’t even have to make a big announcement — just sneak it into a Gap ad the way LL did. (Real talk: When have Gap khakis been For Us, anyway? And don’t say Boyz II Men.)
5. Philip Morris
With tobacco companies desperate for folks to put some respect back on their name (and probably entrap another couple of generations of Black folks while they’re at it), might as well see what Candace Owens’ favorite free-thinking rap icon can do. Good luck keeping those cartons of Marlboro Redpills on the shelves (and off StockX)!
4. Cold Stone Creamery
Fun fact: The governor of Arizona, one of the nation’s hottest Covid-19 hot spots, used to be chief executive of the ice cream chain. The spillover effect alone could…
